In the end it's nothing more than a pyramid scheme, it produces nothing of value therefore it relies solely on more people joining and putting more money in. At some point people will stop joining, and people will stop buying the NFTs at higher and higher prices - then the pyramid collapses.

Good for the guy in the story getting in early and making some money, but he'll hopefully have a long-term plan and not get crazy with his short-term gains.

I would also love to understand how play-to-earn seems like a reasonable business case from your perspective, because I cannot see it for anything more than a pyramid scheme.